Lego flagship opens at Rockefeller Center


 The Lego Store has opened its new two-story flagship at Rockefeller Center.

The toy giant signed a lease with owner Tishman Speyer for the 10,000 s/f space previously occupied by fashion brand AllSaints last summer.

Located at the base of 45 Rockefeller Plaza, The LEGO Store features kid-chic design, innovative displays, in-store family events, and consumer-friendly play areas. The Living Room is an interactive play area positioned in the center of the store designed for hands-on, minds-on play.

Customers line up for the opening of the new Lego flagship store at Rockefeller Center, Friday, June 25, 2021, in New York. (Diane Bondareff/AP Images for Tishman Speyer)

To celebrate the grand opening of the LEGO Flagship Store at Rockefeller Center, visitors can explore the Center’s campus on a free scavenger hunt to find 12 life-size figures around Rockefeller Center June 25, 2021-July 5, 2021. Special hidden figures throughout Rockefeller Center include characters from Star Wars, Toy Story and Ninjago.

Download and print the scavenger map HERE or pick one up from the 30 Rockefeller Plaza front desk.

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