Hudson Companies welcomes Danish rainwear brand


The Hudson Companies announced that Rains, a contemporary rainwear lifestyle brand, has opened a concept store in a 1,500 s/f space at House No.94 on North 3rd Street in Williamsburg.

The company signed a five-year lease this spring, joining
pilates studio [solidcore] and French fashion house A.P.C. in the building.

Mark Tergesen of ABS Partners Real Estate represented The Hudson Companies in negotiating the lease, while Zelnick & Company represented Rains.


The concept store is Rains’ first location in Brooklyn and
second in the U.S., following the 2017 opening of a location on Lafayette
Street in Soho. The new store occupies a portion of the retail space at the
base of the seven-story mixed-use building that opened in May of 2018. Its 75
apartments are fully leased.

“Rains is a great complement to the other retail offerings
at House No. 94 and we are excited to welcome customers to their new space,”
said Alison Novak, Principal at the Hudson Companies Inc. “The Scandinavian
aesthetic and functionality of the Rains product is so great you can appreciate
them even on a sunny day, but especially as we head into these blustery winter

“It’s a pleasure to finally open a RAINS store in
Williamsburg, Brooklyn,” said Line Vinther Bentsen, Retail Manager, New York,
Rains. “We love the area and the energy, and we love the fact that people in
Williamsburg support local stores. In our opinion, Williamsburg is a local
community known for its culture and independent shops. We’re excited to be a
part of that. Our new store is located in a great environment on North 3rd
Street, which gave us the opportunity to exercise the same design principles
found in each RAINS store. The interior of the store is thoughtfully designed
to use the high ceilings in the space and to mimic and represent the
minimalistic looks of a RAINS store.”

Founded in Demark in 2012 eith a single poncho design, Rains
creates high-end functional rainwear, from apparel, to bags, and other
accessories to withstand stormy weather in urban environments.

Rains’ opening at House No.94 comes after Hudson Companies
signed a 2,200 s/f lease with A.P.C., a French fashion retailer in the summer
of 2019. The fashion label, which has 73 stores around the world, offers a full
collection of clothing and accessories for men and women and is quickly
becoming a desirable brand for effortless, cool fashion.

[solidcore] also signed on to occupy 1,880 s/f in the building in February 2019. The boutique fitness studio provides a high-intensity, low impact, full body workout that combines Pilates and strength training. It’s a favorite workout spot for athletes, CEOs and even former First Lady Michelle Obama.

The area around North 3rd Street and Metropolitan Avenue,
continuing east to Bedford Avenue, has become one of the most popular shopping
destinations in Brooklyn. A wide variety of dining, entertainment and
daily-needs retailers provide a full suite of neighborhood amenities for area
residents, and there are thousands of residential units slated for delivery in 2019.

Rains at House No.94 will join the growing ranks of
prominent national retailers that have opened up in the neighborhood, including
Shake Shack, Blue Bottle Coffee, SoulCycle, Supreme, RRL, Levi’s and Aesop.

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