HqO acquires Office App as tenant experience takes priority in CRE

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HqO, the end-to-end tenant experience platform for
commercial real estate properties, has acquired Office App, a European employee
engagement platform as the race to capture to post-COVID worker heats up.

The new combined entity is valued at over half a billion dollars,
making it one of the most significant proptech companies in the world.

This valuation reflects the growing importance of workplace
experience solutions in the commercial real estate market and comes in the same
week leasing and management platform VTS announced it will acquire Lane, a
workplace experience platform used by several top landlords including
Brookfield, Oxford, and Hines.

With the acquisition, VTS have the largest global customer
base for tenant experience, with an addressable three million users across 1400
buildings in 13 countries using VTS.

HqO currently services nearly 100 commercial real estate
clients worldwide, including Columbia Property Trust, Nuveen Real Estate,
Jamestown, Grosvenor, Hines, J.P. Morgan Asset Management, and Legal &
General Investment Management.

 Office App is
currently active in 20 million square feet across over 100 offices in 24
countries. It acquisition will help HqO increase its European footprint and
accelerate product development as the space undergoes radical change.

Deloitte’s 2020 Commercial Real Estate Outlook found that tenant
experience is a top priority among the majority of CRE executives, although the
industry in general continues to lag in its commitment to invest in
technologies that drive tenant experience.

Companies like HqO and VTS are now zeroing in on that void
to create global powerhouse platforms designed to cater to employee wellbeing
through a digital connection.

Thijs van der Burgt, Co-founder and CEO at Office App said the
acquisition by HqO will accelerate the pace of digital transformation in the
workplace “changing the landscape of the modern office and giving office
workers everywhere access to the tools, services, and perks they need to live,
work, and be happy.”

Chase Garbarino, co-founder and CEO of HqO, said, “Providing
tenant experience solutions that end at the suite door does not offer a truly
connected experience for workers. Office App has done a tremendous job of
building out a robust ecosystem of solutions tailored to the needs of European
landlords and corporate occupiers. To that end, we are thrilled to be able to
provide our customers a more complete offering with more consultation, higher
user engagement rates, and more data.”

In today’s experience-based economy, tenant experience
technology is a critical value driver for commercial real estate owners and
operators looking to attract and retain tenants through highly personalized and
frictionless experiences. By leveraging a toolset that can engage with
customers and provide unique and meaningful interactions, properties can
differentiate themselves against competition, keep up with the latest demands,
and instill value in the workplace.

The additional resources and product offerings made
available as a result of the Office App acquisition will allow both companies to
leverage their shared knowledge and technology to accelerate product
development and continue to provide best-in-class services and solutions to
commercial landlords and property teams.

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