The newly-public Lucid electric car company
has opened a new showroom at 2 Ninth Avenue.
The luxury automotive company leased 3,200 s/f
to open its first Studio in New York City and the eighth Lucid Studio opened in
the last year.
“Opening a Lucid Studio in New York, one
of the most vibrant cities in the world, allows us to demonstrate how Lucid Air
and its groundbreaking technology perfectly complement the fast pace and
refined taste of the Big Apple,” said Peter Rawlinson, CEO and CTO, Lucid
Motors. “It’s also the perfect time to open our first Lucid Studio in New
York, as we will add significantly to a city that is returning to form in
delivering the world’s greatest experiences to residents and travelers
The Lucid design team worked with architecture firm Marmol Radziner to create a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs.
KPFF Consulting Engineers was also part of the
design team. “We are excited to have been a part of this team and help to bring
Lucid’s line of electric vehicles to customers in one of New York City’s most vibrant areas,” said
Spiro Kremmidas, PE, SE, New York Principal of KPFF. “This project repurposes a
historic Manhattan building for a new and thrilling future.”
Built in 1913, 2 Ninth Avenue is a landmarked
former warehouse located in the Gansevoort Market Historical District. The
building, owned by William Gottlieb Real Estate, was previously home to the
restaurant Bagatelle, which closed during the pandemic.
The new space features a vehicle showroom,
semi-private conversation areas for dealers and customers to meet, information
and media screens, and storefront modifications. A Virtual Reality Experience
combines the physical and virtual worlds to showcase seamless personalization
of everything from interior finishes and materials to exterior color.
Mirroring the luxury one-to-one Studio
experience online for those who prefer shopping from home, customers can also take
advantage of “Lucid Studio Live,” a cloud-based configuration
solution that aows customers to virtually interact with a car while a Lucid
representative guides them through key features.
As part of their role on the design team, KPFF
evaluated the existing floor to ensure it can handle the loads imposed by
Those include the Lucid Air Pure, and touring
vehicles thay start at $77,000 and qualify for federal tax credits for electric
vehicle performance and efficiency.
The Manhattan Lucid Studio is the newest of 11
more set to open throughout North America by the end of 2021. Other locations
will include Chicago, San Francisco, Phoenix, Long Island, Boston, Vancouver,
San Diego, and the D.C. Metro for an expected total of 20 studio and service
locations this year.
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