Durst gives tenants window into the future at 825 Third


The Durst Organization is giving tenants of 825 Third Avenue
high-tech windows that turn into TV screens.

The company has installed smart windows from View, Inc. at the newly-renovated, 530,000 s/f, 40-story office tower that will be the first in the city to also feature View Immersive Experience, which transforms smart windows into transparent, digital screens that can be used for everything from content sharing to Zoom meetings.

“The real estate industry is going through a transformation,
and 825 Third Avenue showcases the future by providing better health and
wellness for the users, taking care of our planet, and creating a
transformative experiences for tenants,” said Jonathan (Jody) Durst,
president of The Durst Organization.

“With View, we are reimagining the office experience by
deploying smart windows that not only provide more natural light and views but
also turn into high-definition, transparent, touch displays that enable
collaboration through video conferences, digital whiteboards, and entertainment
reminiscent of what was once science fiction.”

“The Durst Organization has been a leader in sustainable buildings for decades, long before legislators began discussing the impact of climate change,” said Dr. Rao Mulpuri, Chairman and CEO of View. “With 825 Third Avenue, Durst is again setting a new standard for sustainable, healthy and connected buildings to usher in a new era of real estate that’s all about the tenant experience.”

The windows look just like a normal window – until they’re turned on.

View is the market leader in smart windows that use
artificial intelligence to automatically adjust in response to the sun,
increase access to natural light and views of the outdoors, minimize heat and
glare, and reduce energy consumption and greenhouse gas (GHG) emissions. View
is designed into 75 million square feet of buildings including offices,
hospitals, airports, educational facilities, hotels and multi-family

Research shows that employees working next to View Smart
Windows experience 50% reductions in eyestrain and headaches, improve their
sleep by over 30 minutes per night and improve their cognitive function by 42
percent. These findings are particularly important today as companies focus on
employee health and wellness, and re-entering the workplace with confidence.
Research also shows that buildings designed to increase access to natural light
yield 5% – 6% higher rents.

The Durst Organization is targeting LEED Gold certification
for 825 Third Avenue and View Smart Windows can capture points in up to seven
LEED categories.

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