Challenging the status quo of women in construction

by

By Laura Beebe

Run a Google Image search for “construction work,” and an
array of hard-hat-clad men and massive machinery will fill your screen. But the
reality is the construction industry is actively benefiting from a growing
proportion of women in the sector.

This International Women’s Day (March 8) presents new
opportunity to challenge the false narrative that construction is men’s work.
It’s also a time to acknowledge the steps that the industry must still take to
improve equality in the construction workplace, by overcoming unconscious
biases and creating better pathways for women into the field.

Historically, the construction industry has had the lowest
level of female employment of any U.S. industry, and by a substantial margin.

Many women don’t even think about going into construction
because it wasn’t always portrayed as a career option for us. Like me, a lot of
people in the industry today have a dad who worked in the business, but we
didn’t have many female mentors to look up to. This lack of visibility can make
it hard for women to break into the business, or even consider it.

Celebrating women’s achievement in construction

Despite the historical barriers, I am encouraged to see that
women are increasingly finding their own way into the industry.

Although still lagging behind the rest of the economy, construction has seen a consistent uptick in its share of women in the workforce since 2017. According to JLL research, that share broke the 10% barrier in 2020—for the first time in 20 years.

LAURA BEEBE

Many women see plenty of reasons to get into construction, too.
For starters, the labor shortage creates an advantage for skilled female
employees. And importantly, women in the field earn a more equitable pay rate
than in other industries. Construction labor and trade workers boast the lowest
smallest wage gap of any major occupation, with women earning 97% of men’s
earnings on average.

A growing opportunity for women to lead

As the construction industry becomes increasingly digitized,
business leaders are prioritizing innovation and diversity of thought in their
hiring and promotion decisions.

Traditionally, many people have viewed construction work as
a test of physical strength. But as technology evolves, we’re seeing a greater
need for expertise in technical tools, engineering and safety—skills that know
no gender barriers.

Plus, as essential work, construction has helped keep many
women employed through the economic downturn. The number of women working in
construction held steady in 2020, in contrast to the general U.S. workforce,
which saw an outflow of women.

Addressing gender inequality in the construction sector

Construction may be gaining traction as a career path worthy
of more women’s attention, but much work must still be done to create a more
gender-equal industry.

For example, although women in construction labor and trade
positions enjoy nearly equitable pay rates, a persistent wage gap exists in
construction management. In these roles, women earn only 81.9% of men’s average
wages, just slightly above the 81.1% average gap plaguing all industries
nationwide, according to the U.S. Bureau of Labor Statistics.

Furthermore, while societal perception of women in construction
has improved, construction firms must address unconscious bias among their
employees. This begins with managers recognizing their historic tendency to
choose a man over an equally qualified woman. It also requires going deeper
than face-value to demonstrate diversity: Simply adding women into promotional
photos doesn’t mean gender equity has been achieved. Women must be represented
at all levels of the organization, all the way up to executive leadership.

To set women up for success, organizations must proactively
create a culture that supports and understands women. Skilled working mothers
can bring even more value when employers provide the resources they need to be
successful, like childcare assistance and wellness tools, as well as policies that
support work-life balance, whether it’s banning late-night email or improving
flexible work programs.

These efforts are critical for supporting women in the
construction workforce today, yet the industry must also attract more female
recruits. The construction industry could benefit from a PR program to change
perceptions and bring in more women.

Luckily, I see progress on the horizon, such as growing
efforts to support young women in science, technology, engineering and
mathematics (STEM) fields. According to a National Association for Women in
Construction report, universities with a construction and engineering focus are
attracting more women. As more women graduate from these programs, construction
companies will enjoy a greater pool of female candidates from which to recruit.

Gender equity in construction is a win-win

Abandoning old misconceptions about women in construction,
closing the wage gap and forging more pathways to quality jobs can help advance
important societal goals. It can also benefit business.

Leading firms are beginning to demand more gender equity
from their suppliers. And construction firms that value a diversity of thought
can achieve greater things by recognizing success isn’t just about being the
best or strongest bricklayer—it’s about bringing innovation and technology to
create better outcomes.

I’ve always found construction to be an exciting and
rewarding career because I get to work on something that will be there for a
lifetime. In one project I managed, for example, we were able to save enough
money to build a playground for the onsite daycare. To this day, when we drive
past that building, my kids proudly say, “Mom did that.”

Building a gender equal construction industry will help our
kids grow up in a world that isn’t just better for women—it’s better for
everyone.

Laura Beebe is the Chief Operating Office of JLL’s Project
and Development Services

(Visited 1 times, 9 visits today)