As business booms, furniture rental company Feather expands at Industry City


Furniture rental company Feather has leased a 33,000 s/f
warehouse space at Industry City.

A direct-to-consumer sustainability-minded company, Feather
has relocated its warehouse operations to the Sunset Park campus owned by
Belvedere Capital, Jamestown and Angelo Gordon & Co. to accommodate an increase
in business

In 2020, Feather experienced a 400 percent increase in
demand from the prior year for work-from-home items, in addition to a 260
percent increase in items they describe as “cozy,” such as chairs and sofas.

Feather’s product portfolio is primarily designed by its
in-house team, but the company also partners with popular brands such as West
Elm—an Industry City tenant— Floyd, and Pottery Barn.

“Over the past year, many customers found themselves in need
of functional furniture to accommodate remote working or schooling, however,
many manufacturers and retailers had experienced major production delays, which
can be incredibly frustrating,” said Ilyse Kaplan, President and Chief
Operating Officer at Feather.

“Our model provides the flexibility to get what you need for
now, or for the year, without sacrificing the things that make our spaces feel
like home. Our move to Industry City was a seamless transition, and the
additional square footage has allowed us to expand our abilities and quickly provide
our customers with what they need. We are looking forward to continuing to grow
as part of the Industry City campus.”

Feather’s 33,000 s/f warehouse will be the company’s largest
space to date to service the region’s vast concentration of renters. Founded in
2017, Feather furniture rental options fit the flexible lifestyles of city
renters who, on average, move every 1-2 years. It now operates in several major
markets throughout the U.S., including Los Angeles, San Francisco, Washington
D.C., Houston, Austin and Dallas.

At Industry City, the company will be part of the Brooklyn
Design District, a community of more than 130 architects, designers and design
retailers including West Elm, Design Within Reach, and Restoration Hardware.

According to Kathe Kramer Chase, Director or Leasing at
Industry City, “Feather’s relocation to Industry City’s furniture design hub
was not just about the initial attraction to a clean, high ceilinged warehouse
space with ample loading; but also the opportunity to partner up with both
Industry City and IC design tenants to hold sample sales, stage vacant spaces,
host branded experiences, and create co-marketing campaigns.”

Industry City was represented internally by Matt Stewart in
the transaction.

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