Alfred acquires HOM | Real Estate Weekly

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Residential building management platform Alfred has acquired HOM, an international technology-enabled amenity and community engagement provider, in an all equity transaction.

Founded by Francesca Loftus, Corey
Loftus, and Ryan Freed in 2014, and operating in over 300 multi-family and
commercial buildings throughout the United States and Canada, HOM provides
curated fitness and wellness programs, as well as lifestyle and entertainment
services, to support tenant engagement and retention.

 With this acquisition, the third since its
founding, Alfred will expand its growing roster of resident-focused amenities,
experiences, and programs, which the company first launched to foster
connection and connectivity at the start of the pandemic. 

This acquisition marks the next step in
Alfred’s trajectory as a residential experience platform and provider. With
HOM, Alfred grows its footprint to over 160,000 units in 35 markets
and will accelerate opportunities for activations throughout its network,
enabling developers and building owners to drive greater value for their
residential properties. HOM employees will be joining the Alfred team and HOM
CEO Francesca Loftus will continue to grow the HOM service offering in her new role
at Alfred.

“Alfred is a pioneer of a
resident-focused and resident-first approach to real estate. As the pandemic
triggered dramatic changes in how we live, work, and interact, Alfred enabled
residents to stay connected to the people and places they call home through our
expanded resident-experience offerings,” said Marcela Sapone, CEO and
co-founder of Alfred.

“HOM brings the know-how that enables us
to rapidly grow and scale our resident programs with partners on a national and
international level. Building on HOM’s expertise and our resident insight,
Alfred is reshaping the real estate industry and nurturing a new model of
living.” 

HOM is widely acknowledged as the leading
technology-driven amenities provider in the residential and commercial sectors,
offering a suite of technology that drives as many as 500 activities per week.

Through this approach, the company has
automated the delivery process, maximizing continuity to unlock deep engagement
from residents and commercial tenants, delivering maximum value to owners and
operators. With the at-home workouts and activities boom over the pandemic, HOM
tripled its client base with offerings ranging from fitness classes, to
meditation, to rooftop putt-putt golf courses. 

The acquisition follows Alfred’s recent
closing of $42 million in Series C funding and its continued expansion.
Currently serving over 124,000 homes in 21 markets across the United States,
Alfred was founded to anticipate and support the needs of a new generation of
residents and has seen an exponential increase in demand for its
resident-first, technology-enabled property management solutions since it
launched in 2014.

The company identified critical void in
the real estate and hospitality sectors, and streamlines building operations by
offering personalized resident services, amenities and experiences through
Alfred’s platform, AlfredOS, which has redefined the relationship between
the resident, property operator and their community. 

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